Privacy Policy

Who We Are

Sound Water Co. is a brand of Anchor & Arrow Advisory LLC. We install and maintain whole-home water filtration systems for residences in Fairfield County, Connecticut. You can reach us by phone at (203) 293-8607 or by email at hello@soundwaterco.com.

Information We Collect

Information you provide. When you submit a form on our site, we collect your email address, phone number, and ZIP code, along with anything else you choose to share, such as your name, your service address, and details about your home and its water. If you create an account, we also collect your login credentials and your service history with us.

Communications with us. When you call or text our business number, we retain a record of the call or message, including its date, time, and content, so that we can respond accurately and maintain continuity of service.

Website and advertising data. We use analytics and advertising measurement tools that record which pages are viewed and which advertisements or searches bring visitors to the site. When you submit a form, we also record the page you arrived on and the campaign or search that referred you.

How We Use Your Information

We use the information described above to:

• respond to your inquiry and follow up with you;
• schedule and conduct your in-home consultation;
• coordinate with the installer performing work at your property;
• prepare and deliver quotes, confirmations, and service reminders;
• maintain our business records and your service history; and
• evaluate and improve our services.

Text Messaging

If you provide your mobile number, we may send you text messages relating to your request, including scheduling, quotes, installation updates, and follow-up.

• Message frequency varies and depends on the status of your request.
• Message and data rates may apply, according to your carrier and your plan.
• You may opt out at any time by replying STOP. For assistance, reply HELP or call us at (203) 293-8607.
• Consent to receive text messages is not a condition of purchasing any product or service. You may contact us by phone or email instead.

We do not sell, rent, or share your mobile number or text messaging consent with third parties or affiliates for their marketing purposes.

How We Share Your Information

We share your information in two circumstances only.

With the installer assigned to your job. The installer receives the information required to perform the work, which includes your name, service address, phone number, and the specifications of the system being installed.

With service providers that support our operations. These include our telephone and text messaging provider, our website host, our email provider, our database and file storage providers, and the software we use to manage customer records and assist in drafting communications. These providers may process your information only to deliver their service to us, and are not permitted to use it for their own purposes.

We do not sell your personal information, and we do not provide it to any third party for that party’s own marketing. We may disclose information where required by law or valid legal process.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Mobile information and SMS consent are not shared with anyone except our text messaging service provider, which uses it only to deliver our messages.

Data Retention

• Customer records, including service and installation history, are retained for seven years following your last service, so that we can support and warranty the system we installed.
• Text messaging consent records are retained for five years, in order to demonstrate compliance with applicable messaging regulations.
• Inquiries that do not result in service are retained for twenty-four months and are then deleted.

Your Choices and Rights

You may request access to the information we hold about you, ask us to correct it, or ask us to delete it. Call (203) 293-8607 or email hello@soundwaterco.com and we will respond promptly. Where we are required by law to retain certain records, we will tell you.

You may stop text messages at any time by replying STOP, and you may unsubscribe from marketing emails using the link included in each message.

Security

We use established service providers, restrict access to the personnel who require it, and do not retain information for which we have no business purpose. No method of transmission or storage is completely secure, and we do not represent that ours is.

Children’s Privacy

Our services are directed to homeowners. This site is not directed to children under 13, and we do not knowingly collect personal information from them.

Acceptance of This Policy

By submitting a form on our site, or by calling or texting us directly, you acknowledge that you have read this policy and agree to the handling of your information as it describes. If you call or text us, we may respond by the same method, including by text message to the number you contacted us from.

Changes to This Policy

We may update this policy from time to time. When we do, we will post the revised version on this page and update the “Last updated” date shown above.

Contact Us

Questions about this policy may be directed to (203) 293-8607 or hello@soundwaterco.com.